Custom Formulation in OEM Supplement Manufacturing

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They also develop targeted formulas for specific age groups (children, seniors), genders, athletes, or health goals (beauty, immunity, digestion, mood, energy, sleep, and cognitive health). This targeted approach helps brands carve out unique market segments and build loyal customer bases. Advanced OEMs also provide clinical trials or access to published studies that support the efficacy of their formulations, which can be crucial for brand credibility and marketing.

Technology integration is another emerging area of strength for modern OEMs. With advanced ERP (Enterprise Resource Planning) systems and automated production lines, OEMs can maintain inventory accuracy, production consistency, and fast turnaround times. Data-driven insights are increasingly used to predict trends, manage supply chains, and optimize product development.
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