India's Streaming Surge: Jio, OTT and Cinema

[iamrick9211]

In India, the OTT boom began around the mid-2010s with platforms like Hotstar (now Disney+ Hotstar), Voot, and ALTBalaji gaining traction. However, it was the aggressive expansion of Reliance Jio that dramatically accelerated the consumption of digital content. With the launch of JioCinema and the wider availability of affordable data, millions of Indians were suddenly connected to the internet, many for the first time. JioCinema capitalized on this by offering a vast collection of movies, TV shows, and web series in multiple Indian languages, effectively democratizing access to entertainment. Its partnerships with major production houses and sports broadcasters further strengthened its appeal, making it a household name in the OTT space.
https://tubegalore.uk/from-netflix-to-j ... platforms/