Why do some Amazon book promotions bring clicks but barely any sales?

aimeemoore · Post by **aimeemoore** » Mon Sep 14, 2026 8:56 pm

I’ve been reading about authors using Amazon book promotion tools and noticed that results can vary a lot. What makes a campaign actually convert interested readers into buyers? How much should authors rely on keywords, categories, pricing, or reviews when planning promotion? Which mistakes tend to waste money without improving visibility? I’d really appreciate honest experiences from authors who have tested different Amazon promotion strategies themselves.